Welcome to kovac.ai, your partner in AI-driven marketing solutions. Our focus is assisting businesses with implementing Marketing AI programs that increase marketing velocity, create business efficiencies and produce a significant ROI.
We help companies leverage the power of AI (artificial intelligence) by installing marketing frameworks and workflows, creating actionable insights via market research and producing extraordinary content.
Let us put our 20+ years of marketing, technology and business knowledge to work for you. Our proprietary processes and systems, combined with best-in-class marketing technologies can help your business crush the competition. Contact Us to learn more…
Unlock AI-Powered Marketing
Powerful data-driven AI tools are revolutionizing market research, content production, customer engagement, and so much more. Is your company prepared to unlock the power that AI-centered marketing tools can provide?
Understanding Marketing AI
These new marketing technologies use machine learning (ML) algorithms and high-tech computers to analyze vast amounts of consumer data, providing invaluable insights. These insights allow businesses to make better strategic decisions with marketing programs.
How Can You Join The Marketing AI Revolution?
Set Guidelines: Define ‘ground rules’ for use in your business, including governance, employee use & HR policies. Clear guidelines foster a culture of responsible and transparent utilization. Important considerations include transparency, potential biases, crisis management, IP and more.
Define Your Strategy: The first step should be to develop and document your plan for employing AI-based tools in your organization. Detail specific objectives and key performance indicators (KPIs) to align your AI initiatives with your overall business goals.
Measure Efficacy & ROI: Establish mechanisms to measure the effectiveness and ROI of your AI programs. Evaluate and optimize AI-based marketing programs on a regular basis.
Implement AI-powered tools into your business to foster a better understanding of your customers, enhance customer engagement & create compelling targeted content.
We help implement advanced AI technologies into your marketing workflows, guide employee use & HR policy, provide advanced market research and more.
Leverage a mix of proven marketing frameworks, 20+ years experience and cutting-edge technologies; we deliver content that truly resonates with your audience.
From crafting engaging blogs & website content to creating dynamic social media posts and insightful newsletters, we’re dedicated to your success.
Training & Workshops
Unlock the full potential of AI with our workshops & customized training programs. You will learn methods that drive actionable insights to make your business more efficient and profitable.
We cover emerging AI technologies and trends, teach proven workflows, review best practices, provide hands-on use cases, and more.
Glossary: Marketing AI vs. AI Marketing
Marketing AI refers to AI technologies designed to assist or automate marketing functions, including content development, customer service, predictive analytics, chatbots, or automated systems for managing advertising campaigns.
AI Marketing signifies the use of AI within marketing planning and production, such as AI-powered content curation, personalized recommendations, targeted advertising, or leveraging AI to analyze and optimize marketing campaign performance.
Be sure to check out our curated list of 40 industry keywords and phrases.
What is (ai)ROI?
The key question to think about is ‘What’s the short and long-term aiROI (Artificial Intelligence Return on Investment)?’ It’s crucial to measure the ROI of all marketing programs in your business; these insights indicate current efficacy and opportunities long-term gains. Essentially, aiROI is a performance measure used to evaluate the efficiency or profitability of investing in AI technology.
AI Use & Transparency
We believe in 100% transparency when using AI-based tools for business marketing and communications programs. Did we utilize AI tools to develop this site? Heck yes! But, ‘robots’ did not write the entire site (or even close).
We use AI (artificial intelligence) and ML (machine learning) tools to help clarify/refine our ideas, conduct consumer research, as a sandbox to test new ideas and technologies, and rewrite some elements to better explain our approach. It helps us be more efficient and better communicate with our audiences.
P.S. This section is 100% human written 😉
We proudly support the Kansas City AI Club and community. Check out their website for more information about the KC AI Club and upcoming events.